i feel dirty, i don't believe I watched and listened to that. please god make the memory go!

... Want to see my pipette...?

Can I suggest that whatever was in that pipette, she'd best do that work in a fume cabinet next time!

Just what were they thinking when they commissioned this?

...that will be the last thing the guys in the video ever do in the world of marketing. Better go for that McD's ad next time - looks better in your portfolio!

This is a "Journo Trap" pure and simple. (Like a tourist trap, but for desperate journos with nothing else to write about on a hot July day.)

It's well put together- very well put together, a very "knowing" pro job - and its aim is to get linked to as "faux-embarrasing".

Which Lester has...

I understand it....

arghhhhhhh Pity I dont get the lady...

Come on El Reg - they *definitely* know what they are doing, full marks to them for irony factor 10.

It could almost have been done by Goldie Lookin' Chain.

Tell me that's not an actual boyband attempting to make a living with these talents. And as for the intent, of course it was silly. Try to imagine your next several ad campaigns for automated pipette technology without getting a little goofy.

50% (mostly younger summer students) don't get it.

the rest of us who lived through all those boy bands of the 90's were laughing our guts out....

And yes, all of us got the jokes.... 100% Lab Rats....

...that can't even pronounce "pipette" properly?

Ignorami!

I really loved it.

This is worse than one of those sabotage videos that are really dark and quiet, so you go next to the screen - then BOO, it screams and flashes evil images at you and sh*ts you up.... but this is much worse.... so much worse... it will haunt me for ever.... damn you el-reg.... DAMN YOU TO HELL!!!!! <shakes_fist />

..... Bonekickers.

p.s. I said nearly.

MWAH mwah mwah guffaw snigger <doubles up in uncontrollable fits of laughter and feels a little bit of wee escape>

That's absolutely brilliant. (yup - another former labrat here)

My companies bluecoat filters will let me watch this ******* ****, but not the USB popcorn vid? What sick SOB is working in networking today?

Looks like it is time for an unplanned power outage on one server rack.

Mine is the one with 'Facilities Infrastructure' on the back.

From dictionary.com:

pipette: /paɪˈpɛt, pɪ-/

Looks like they were using the second pronunciation, which I believe is the more common one.

Pedantry is not espousing your own personal choice, but enforcing correctness. Oh, and real pedants identify themselves.

This is a great example of how 'viral marketing' just doesn't work for products that will never be considered 'cool'. They've obviously spent a lot of money on the ironic factor, making something that will draw lots of hits to the site.

Problem is though that after the commissioning company has paid for the ad and the bandwidth, they will have sold exactly zero more of their products. The best they are going to get out of this is a fantastic ripoff of it performed by their staff (those that can face going back to work) at the company's Christmas function. And a large bill from the 'creative types'

I get the sense of it. I just don't understand it.

No way; reading the lyrics was bad enough.

This goes on my list of things I *absolutely must not do*, alongside murder, suicide, arson etc.

Anyway, if you really need to see a robot operating a pipette, most episodes of CSI show one, plus you get a decent script.

Enough said.

You mean that *factual documentary* that was on the other night about how the Knights Templar were jolly fellows who built schools and hospitals? And how Friday the 13th is actually unlucky because it was a Friday 13th that saw the KTs being attacked, rather than, as I always thought, because JC was nailed to a tree on a Friday 13th, after having tea with 12 of his mates the night before?

Hang on, d'ya mean that it ISN'T actually OK to burn to death a religious nutter and then piss off to the pub? But it SAID beforehand that it would be factually accurate!

Bugger. Guess I'd better make some new plans for the weekend, then...

Fire.... lovely fire...

Now calm down. If the drinks are in that glass-fronted mahogany-veneer cabinet it's only a 2-lever job, and this can be tickled with a couple of pairs of compasses; or maybe even stout paperclips. So ask Ms Stob to tell you a story while you get to work and let's hear no more of this talk of crowbars. (And if you get stuck, the back simply unscrews, though this would spoil the fun.)

Have you seen the picture of the Reg Staff?

The drinks cabinet will probibly need some detcord in the key hole if not around the combination lock to open it.

It's in Dilbert's Joy of Work where a man claiming to be Ray Mebert (read that surname again) gets people to agree to set the worst ever corporate mission statement to music. All in the name of performance art.

you've got an epMotion in the drinks cabinet mixing up the cocktails!

Could've been "Don't ya wish ya lab assistant was hot like me..."

And when was the last time you saw a girl that hot in your laboratory?

We're in biotech so I've sent it to all the lab-rats. I'll just give them a couple of hours to rehearse their moves ...

Ah sweet merciful god Make it stop, make it stop, I’ll tell you anything, I’ll buy anything, just make the images and noise stop.

and just like the dead vulture so too is my will to live

http://www.theregister.co.uk/2008/04/17/vista_video_mocks_bruce/

I can't stop laughing after seeing this one :-) My girlfriend doesn't see the humour at all but she's laughing too (because of me I'm afraid).

This is meant seriously? Really.... forgive me for any typos right now, I can't see clearly anymore.

Didn't LOL that much since the last BOFH.

Thanks for the fun. I needed that.

Cheers,

Jos

no way this is serious.. Is it?

just beautiful.

I particularly liked the burst of UFO spotting at the end there. Shouldn't those lads be on the cover of WiReD?